I totally agree with Merg, the magazine has become far to plastered with ads.
BUT, my main beef is the pathetic articles found within.
Do we really need more stories on how to pay a person to take you to a river loaded with steel, and the writers amazing talents at catching these stacked fish, c'mon, might as well have the guide write the story as HE found the fish.

Anyone here actually built and used a dreel ??, other than Vhack.

The content has hit the toilet, rehashed articles, rehashed pics, too many ads.

As a very long time subscriber I am very let down by the magzine, obviously the editor needs to review the articles and content better or the mag will suffer.

If a good alternative comes along, readers will jump ship very quickly , with the way things are now.
SSJ could be the mag if they really use what readers want as a basis for their mag.
What ever happened to good quality fishing adventure stories, with interesting turns of events or possibly actions used by anglers to achieve success.
Most stories now are actually just glorified adds for a particular fishery, such as the never ending Alaska stuff.
Does Alaska have big Kings, Holy F , I never would have guessed.

As for Dave V's comments regarding the need for advertising, although partially true, without readership they are useless, no one buys the mag for adds, shitty stories will be the end of the ability to advertise.

I recently had a few guys who post on this site come up for an angling vacation to chase fall steelhead, one of the main things we did in the evening while tying jigs, was have a hell of a time ripping STS and their recent issues and much of recent years content. It was great humor, but behind it was the demise of the best fishing mag I've ever collected.

The fact I seldom look back on recent issues says alot, and I find myself browsing older issues as they are quite full of great articles.

I would rather read a article not so well written by a great fisherman, than a trash article written by a "GOODWRITER".

A mag that can be read in 10 minutes is as useless as a book that can be read in half an hour, because it's full of the same ol crapo as the last one, yes that was a rip.